Chinese UniCom had a lot of to be able to encircle the part that can order 2008: The service adjusts the client that begins from 2006 to began to obtain result 2008, of business of entire network GPRS after debutting, get popular stage by stage, brand system is established afresh, mobile phone of high end of have the aid of protected high-end user.
On the telegraphic market that was in China 2008, TD-SCDMA and recombining is frequency appears on media second highest word. In the strong illumination of these two aureola boast falls, business of a few telegraphic operation in the market management act appears it seems that not so introduce fix eyes on, but we are fine review finely, can see Chinese UniCom still has a lot of to be able to encircle the part that can order in the development 2008: The service adjusts the client that begins from 2006 to began to obtain result 2008, of business of entire network GPRS after debutting, get popular stage by stage, brand system is established afresh, mobile phone of high end of have the aid of protected high-end user.
The 2008 that deal with concrete matters relating to work develops
Begin from the beginning of the year, chinese UniCom with respect to start shooting the first gun that contends for high-end user. In January 2008, chinese UniCom rolled out price to exceed 8000 yuan SamSung count W629, the mobile phone of edition of signature of SamSung count W629 that exceeds 10000 yuan with price, the user is ordering the name that he has filled in on the website, the mobile phone number that engraves good idiograph is met in the future in hand of direct service user. UniCom this action is to should continue " world wind " development is politic, through high-end mobile phone custom-built breed to the high-end user that communication expense also is for UniCom. In April, denounce endowment purchases the UniCom Hua Cheng of mobile phone of technical operation CDMA below Chinese UniCom banner several yuan cruel of 100 thousand Yu Long sends high end double bide one's time, rose to be opposite further " world wind " high-end brand publicizes effect. The in some market investigation before this shows, chinese UniCom CDMA/GSM double bide one's time in home the market share that 60% above held in the high-end mobile phone of 5000 yuan of above. Those who pass such high-end terminal is custom-built with the sale, uniCom reversed the image of coast of CDMA fixed position, persuade the high-end client that wins through giving all sorts of measure such as mobile phone and low privilege to stay.
In addition, chinese UniCom still begins to make the brand strategy that uses number to do user area to lie between, use new 156 when obtain paragraph as brand of prospective high end, progressively " world wind " hind user of high end paying fee attracts 156 entirely paragraph on provide a service, in plan cost for this company the system is transformed and made on appreciation business development upgrade adjustment decision, be the same as what chronometer expends a system to upgrade also is the business in answering prospective whole business to compete confluence binds trend place with endowment cost must. Compare with mobile market phase of international, it is lower that mobile phone user of China is led from the net, user of the high end in be aimed at especially. And long-term since, uniCom and mobile photograph compare the difference with have certain in each respect such as ability of brand, network, service, clear inferior position is in on the contention of high-end user. "World wind " of terminal and service appeared to reverse this condition greatly, very apparent, chinese UniCom continued 2008 this one strategy conduces to the user structure that adjusts UniCom.
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