On September 10, center of information of Chinese internet network (CNNIC) those who combine data of 10 thousand luck to release " 2008 Olympic Games Internet of Beijing transmit the effect to study a report " (the following abbreviation " report " ) show, the netizen grows growth when getting online during the Olympic Games 25% , spend the time on Internet on average to be 3.39 hours everyday, and 1.63 hours of among them flowers were in related the Olympic Games on content. With this computation, olympic Games netizen spends the time on Internet on average to be 23.8 hours every week, according to the data by this year June, when our country netizen gets online on average every week, grow for 19 hours, the netizen information spending that the Olympic Games brings under photograph comparing increases greatly.
The Olympic Games channel of 9 websites that monitor this and photograph of sports channel total flow will be compared July, independent user number rises 6 during the Olympic Games times, the page browses a quantity to grow 22 times. Be in during 17 days of Olympic Gameses in these 9 websites, the user that visits Olympic Games information everyday is occupied on average 76% , about 180 million independent user is shared to finish 1.7 billion to visit during the Olympic Games second, the Olympic Games makes the component that the netizen lives daily.
" report " show, 21-30 year old the group spends time on Internet most, this group is the group that gathers in school undergraduate and white-collar, the reality that represented Internet consumes force and potential spending power. From time proportion trend the picture looks, as the growth of the age, the flower takes tall trend gradually in the time proportion on Olympic Games content, this one trend is more clear in group of 26 years old of above.
Investigation shows, the netizen of 27.4% is during the Olympic Games relatively before the Olympic Games, the most commonly used will get an Olympic Games (sports) the website of information produced change, this also confirm before this about 3 lines city or into the change intermediary of Olympic Games net competes pattern advocate of position forecast. And after changeover, they are spent to the satisfaction of each website promote somewhat. Among them, the satisfaction to the website that oneself use during the Olympic Games spends deep understanding and the netizen that use Internet character adequately highest, the most commonly used to oneself the website that will get Olympic Games information, the netizen that pays close attention to interactive sex is most satisfactory, and the satisfaction of the netizen that pays close attention to accuracy spends lowest, analytic personage thinks, this and to seek rate generation of a few websites information is lack fidelity wait for a problem to concern.
Quits and interactive, it is Internet distinguishs the biggest characteristic at traditional media, during Beijing Olympic Games, the netizen is right of Olympic Games information take an active part in and feedback becomes one big distinguishing feature, multiform Olympic Games information is interactive the activity is very brisk.
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